Postgraduate courses in Social Media Marketing

If you’re a wizard with social media and love keeping up with all the newest trends while creating content to promote businesses and brands? Social Media Marketing might be exactly what you’re looking for.

A new and modern twist on marketing, social media plays a huge role in reaching your desired audience from locally to worldwide. 

What is social media marketing?

Social media marketing involves the use of social media in order to promote and advertise products/services and brands. With the rise of the influence and use of social media in recent years, social media marketing has become a largely effective tool for brands and businesses looking to promote their products and services. 

As a social media manager in marketing you will be expected to be up to date with social media, social media trends and adapt to new trends as they unfold. You will need to be familiar with many social media platforms. 

Roles and duties include using social media as a tool to analyse the performance of the company page on social media and make changes where applicable. The main duty is to keep social media pages running from Instagram to Facebook, Twitter and more as well as company emails. A large part of your role is to keep traffic on websites and pages busy and engage the audience. Particular tasks will differ from project to project. 


There are many courses on offer in the area across the UK. Some courses offer the opportunity to study either part time or full time. Universities may have certain restrictions in place due to Covid-19 and may offer courses online.  Courses available include:

Digital and Social Media Marketing

Postgraduate courses in Digital and Social Media Marketing will allow students to gain the relevant skills and knowledge to be able to carry out effective marketing. You will develop your abilities in the planning, development and deployment of digital and social media marketing campaigns. Modules include Social Media Theory and Practice, Digital Marketing, Marketing and Strategy and Digital Analytics and Marketing Research. 

Internet Marketing (Research)

Courses in this area are mostly research degrees. You will look at different elements of internet marketing such as digitised behaviours and other areas that may be of interest to you in order to help you gain experience, knowledge and develop your skills in order to play a role in marketing online. When used correctly, the internet is a great tool for businesses and brands and courses in this area will give you the opportunity to delve into the deeper statistics, information and research to look closer at that. 

Other courses available include multiple under the heading Digital and Social Media Marketing as well as multiple courses that look closer at the software side, known as Internet of Things. While some courses may have the same title, their content may differ slightly. 

Entry requirements 

Entry requirements may differ from course to course or university to university. Therefore, it is important to research your specific course in detail to ensure you meet the entry requirements. As these courses are postgraduate courses, you will need a bachelor’s degree. Some courses may accept a 2.2 degree while others will require a 2.1 in a relevant degree

Related Jobs

  • Social Media Marketing/Manager
  • Digital Media 
  • Marketing Executive 
  • Digital Brand Manager
  • Press and Media
  • Content creator
  • Social Media Consultant
  • Event manager

Potential employers

  • Retailers
  • Private and public organisations
  • Government organisations 
  • Entertainment and Art industry
  • Private companies 
  • Multinational companies


Your salary may vary depending on your specific employment, your experience and sometimes even location can play a role. It is believed you may earn an average of £30,800 while working in social media marketing. Junior staff will normally begin on a lower salary but as you gain experience, your salary will increase. All figures are based on estimates and are intended to be used a guide only. 

Skills and requirements 

Skills and requirements helpful in this area include:

  • Ability to work and use social media
  • Excellent communication skills
  • Organisation skills
  • Interpersonal skills
  • Analytical mind
  • Ability to work well with others
  • Team player
  • Ability to understand research
  • Strong written communication 
  •  Research skills 
  • Strategic thinker
  • Understand and keep up to date with social media trends
  • Creative 

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