If you’re interested in being part of brand promotion and implementing different measures to help the perception of a brand and what it has to offer, have you considered brand management? There are many courses to choose from at postgraduate level so why not add to your qualifications?
We have gathered some information below that might answer some of your questions and help you on your path to finding the right course for you.
What is brand management?
Brand management focuses on how a brand is currently perceived in the market, plans and puts strategies in place to ensure it is perceived as the brand wishes and works to ensure it stays that way.
What does a brand manager do?
As a brand manager you will create strategies to influence the way the brand is perceived. You will focus on trend research to help put these strategies in place. Generally, companies will hire brand managers from outside to work for them to help manage their brand and promote it in a particular way. You may also work as part of a marketing agency or independently.
Your typical duties include working on the research to keep up with customer trends. You will implement different strategies across all platforms from social media, print and more. You will look at the results of each strategy to see if they are working and apply changes and alterations to increase results. You’ll work closely with clients and other professionals in the field. Specific duties will differ from brand to brand and strategy to strategy.
There are many courses on offer in the area across the UK. Some courses offer the opportunity to study either part time or full time. Universities may have certain restrictions in place due to Covid-19 and may offer courses online. The majority of courses available under this heading are related to landscaping. There are a number of courses available in landscaping of specific areas. Courses available include:
Luxury Brand Management
Postgraduate courses in Luxury Brand Management will give students the opportunity to develop their skills in order to work with and understand the success behind global brands. You will place an emphasis on joining design thinking and innovation models while gaining a strong knowledge of the factors of success in the area of smart luxury.
Marketing and Brand Management
These courses will place a unique emphasis on branding from a business perspective. You will look at areas such as critiquing design of global brands and learn how to get the best results from your creative agencies. Your skills and knowledge in marketing management will increase as well as devising strategic brand management and integrated communication plans among many other areas of focus.
Other courses available in the area include Branding and Consumer Behaviour, Corporate Brand Management, Marketing, Communications and Branding, Advertising, Branding and Communication and Design and Branding Management among others. There are a number of courses available under the title of Brand Management. While courses may have the same title, their content may differ slightly so be sure to research and ensure you pick the course that best suits your needs.
Entry requirements may differ from course to course or university to university. Therefore, it is important to research your specific course in detail to ensure you meet the entry requirements. As these courses are postgraduate courses, you will need a bachelor’s degree. Some courses may accept a 2.2 degree while others will require a 2.1 in a relevant degree
Your salary will depend largely on your exact employment, your experience and sometimes location can play a role. It is believed that the average salary of a brand manager in the UK is around £35,500. Starting salaries may be a little lower and salaries can range up to the £67,000 mark. All figures are based on estimates and are intended to be used as a guide only.
- Marketing agencies
- Private organisations
- Public organisations
Skills and requirements
Skills and requirements helpful in this area include:
- Excellent communication skills
- Organisation skills
- Interpersonal skills
- Analytical mind
- Ability to work well with others
- Team player
- Ability to understand research
- Strong written communication
- Experience with marketing research
- Strategic thinker
- Understand trends