E-commerce is now a highly in-demand and hugely important aspect to businesses and companies all around the world. Are you tech-savy? Do you have an interest in working online in producing services over the internet? Can you keep up to date with trends and consumer demands? Well, if so, this could be a good area for you to work in!
What is e-commerce?
E-commerce refers to all transactions that are made electronically through the internet. E-commerce has become very popular in the last number of years with online shopping and businesses introducing online stores. Simply put, e-commerce refers to the buying and selling of products over the internet.
There are many roles in e-commerce that help for the transactions, buying and selling of products to run smoothly and therefore, there are a wide variety of roles for you to choose from. Examples include Director of e-commerce, web developer, digital orientations manager, IT technician, digital marketing manager and many more.
All these roles ensure that digital platforms for businesses and companies are effective, easy to use and contribute to both the seller and the consumer. WIth the rise of social media and online business over the last few years, e-commerce is now more important than ever. It is an ever changing and updating field that requires you to keep up to date with trends and demands with market research and consumer studies guiding you in the process.
This area may typically be a 9-5 style, Monday to Friday. However, in some cases where there might be deadlines or launches, you may have to work more unsocial hours to get projects finished.
There are many courses on offer in the area across the UK. Some courses offer the opportunity to study either part time or full time. Universities may have certain restrictions in place due to Covid-19 and may offer courses online. Courses available include:
Digital and Social Media Marketing
Postgraduate courses in Digital and Social Media Marketing will allow students to gain the relevant skills and knowledge to be able to carry out effective marketing. You will develop your abilities in the planning, development and deployment of digital and social media marketing campaigns. Modules include Social Media Theory and Practice, Digital Marketing, Marketing and Strategy and Digital Analytics and Marketing Research.
Marketing Management postgraduate courses will give students to become familiar with an ever-changing and demanding area that offers a wide variety of roles. You will increase your skills and knowledge in order to be able to design and manage digital marketing strategies as well as introducing you to different digital marketing concepts to help in your understanding of the planning, implementation and evaluation in the field. Modules may include Marketing & Strategy, Leadership Essentials, Digital Marketing and Brand Management among many others.
Internet Marketing (Research)
Courses in this area are mostly research degrees. You will look at different elements of internet marketing such as digitised behaviours and other areas that may be of interest to you in order to help you gain experience, knowledge and develop your skills in order to play a role in marketing online. When used correctly, the internet is a great tool for businesses and brands and courses.
There are also courses available in Business Innovation with E-Commerce and E-Business (Information Systems) as well as a range of others.
Entry requirements may differ from course to course or university to university. Therefore, it is important to research your specific course in detail to ensure you meet the entry requirements. As these courses are postgraduate courses, you will need a bachelor’s degree. Some courses may accept a 2.2 degree while others will require a 2.1 in a relevant degree
Your salary will be dependent on multiple different factors including your employment type and your exact role. It is believed that the average salary in e-commerce is between £30,000-£37,000. Entry level positions will generally be lower, closer to the £25,000 mark. With experience it is possible that your wage may increase.
Typical employers in the area may include:
- E-commerce companies
- Private and public organisations
- Government organisations
- E-commerce web developer
- E-commerce manager
- E-commerce customer service
- E-commerce order clerk
- Social media Marketer
- Brand Manager
- Digital Media
- Marketing Executive
- Digital Brand Manager
Skills and requirements
Skills and requirements helpful in this area include:
- Excellent communication skills
- Organisation skills
- SEO experience
- Areas such as artificial intelligence and software development are helpful
- Interpersonal skills
- Analytical mind
- Ability to work well with others
- Team player
- Ability to understand research
- Strong written communication
- Experience with marketing research/online business
- Strategic thinker
- Understand trends