Do you have an interest in marketing and the fashion industry? Well, you can put those two things together and work in this area. Do you have analytical skills, creativity and a business mind? If so, fashion marketing might be worth looking into.
There are a number of postgraduate degrees in fashion marketing that will allow you to specialise in the area and add to your existing qualifications.
What is fashion marketing?
Fashion marketing is the process of planning and promoting goods or services that are in the fashion industry. It is also known as fashion merchandising and includes finding the right audience to target products and services through promotion and branding skills.
A career in fashion marketing will mean that you are responsible for many different things such as tracking consumer trends, tracking consumer habits and creating a strategy using the results in order to increase business revenue and sales. You will have to create opportunities to promote products and services in the fashion industry and ensure they reach the right audience.
Other areas you will delve into include using social media to create content, create promotions and campaigns as well as effective advertising. From different social media platforms you can compile data and analytics to go forward and implement new ideas and strategies. This area involves trying new things and examining if they work and are effective marketing strategies and making changes where needed.
The work mostly follows the format of a Monday-Friday, 9-5 job and is mostly office based as well as sometimes being in shops and retailer’s floors.
There are many courses on offer in the area across the UK. Some courses offer the opportunity to study either part time or full time. Universities may have certain restrictions in place due to Covid-19 and may offer courses online. Courses available include:
Fashion Marketing (with professional experience)
A postgraduate course such as this one requires students to have experience in the field who are looking to develop their skills and knowledge even further. Students will get a grounding in essential marketing tools, techniques and theories such as social media and analytics. You will gain experience in software tools as well as practical experience to expand your knowledge and be ready to work in the world of fashion marketing.
International Fashion Marketing
Postgraduate courses in International Fashion Marketing will prepare students for the ever changing world of marketing in relation to fashion and prepare them to keep up with trends and changes throughout their careers. You will be equipped with the relevant skills to help evolve the fashion industry and learn to become more ethically conscious, socially progressive and environmentally sustainable in the process.
There are also courses available in Strategic Fashion Marketing, Fashion Marketing and Fashion Marketing Management, to name a few. Content will differ from course to course so be sure to do research to find the right one for you.
Entry requirements may differ from course to course or university to university. Therefore, it is important to research your specific course in detail to ensure you meet the entry requirements. As these courses are postgraduate courses, you will need a bachelor’s degree. Some courses may accept a 2.2 degree while others will require a 2.1 in a relevant degree. Experience in marketing may be required in some cases.
There are a few variables when it comes to salaries in this area. These include your employment type, your experience and sometimes in this area, your location can make a difference. It is believed that the salary in fashion marketing is an average of around £33,800. Like a lot of jobs, starting out your salary will be less and can often increase with experience. All figures are based on estimates and intended to be used as a guide only.
- Fashion Marketing Executive
- Marketing Manager
- Retail Manager
- Market research consultant
- Market research analyst
- Consumer researcher
- Digital Media Marketing Executive
- Social Media Marketer
- Brand Manager
- Campaign Manager
- Sales Manager
Skills and requirements
Skills and requirements helpful in this area include:
- A knowledge of the fashion industry
- Excellent communication skills
- The ability to work with others
- A critical thinker
- Analytical skills
- Research skills
- Time management skills
- Organisation skills
- Attention to detail