Advertising plays a vital role in businesses and organisations in order to help promote their products and services to generate sales and customers. Do you have strong organisation skills and the ability to lead a team?
Do you have a creative mind to produce high quality advertising? If so, a postgraduate course in advertising could be exactly what you’re looking for.
What is advertising?
Advertising is the marketing communication that conveys a message about a product or service. It aids businesses to promote their products and services in order to make sales and increase customers. Different types of advertising include display advertising, video advertising, mobile advertising and naive advertising.
As an advertiser your main role is to be part of a team in creating campaigns that meet client needs in order to promote their products and services. You will create different sales presentations in order to increase the market share of your clients and ensure you’re creating effective sales strategies. You will determine specific target audiences and pinpoint where different campaigns need improvements to gain the best results.
The majority of roles in advertising will follow a 9-5, Monday to Friday pattern and be office based. There may be times you will need to work overtime or unsocial hours in order to meet deadlines.
There are many courses on offer in the area across the UK. Some courses offer the opportunity to study either part time or full time. Universities may have certain restrictions in place due to Covid-19 and may offer courses online. Courses available include:
A postgraduate course in advertising will give you the opportunity to specialise in the area while gaining all the relevant and vital skills and knowledge to do so. You will also gain conceptual, strategic, and practical skills to apply to your work. Skills such as pitching and presenting ideas, investigation into contemporary industry issues, creating contacts and networking as well as developing the eye for advertising are all included. Modules may include Consumer Insight, Creative Direction for Advertising, Creative Advertising Management and many more.
Strategic Advertising and Marketing Communications
Postgraduate courses in this area will give students the opportunity to expand their knowledge of marketing communications. You will gain an understanding of communications planning, consumer decision-making and traditional and new media. Areas you will focus on include advertising and promotional strategies, marketing and branding. You will also learn to manage digital and direct marketing relationships. Modules may include Creative Content, Developing Advertising and Promotional Strategies, Digital Marketing and Data Analytics for International Business Decisions, to name a few.
There are also courses available in Advertising and Marketing, Advertising and Public Relations Management, Media and Advertising, Digital and Visual Communications, Advertising, Branding and Communication and Creative Advertising Strategy among many others.
Entry requirements may differ from course to course or university to university. Therefore, it is important to research your specific course in detail to ensure you meet the entry requirements. As these courses are postgraduate courses, you will need a bachelor’s degree. Some courses may accept a 2.2 degree while others will require a 2.1 in a relevant degree. Some courses may require experience in the marketing and advertising field.
- Social Media Marketing/Manager
- Digital Media
- Marketing Executive
- Digital Brand Manager
- Press and Media
- Content creator
- Advertising companies
- Private companies
- Multinational companies
- Private and public organisations
Your salary in this area will be dependent on a few different variables such as your employment type, your experience and often, location of your work. Starting out in your role in advertising your salary will start out close to £20,000 and with experience it will rise. Salaries can range anywhere from £25,000 to £67,000. The average salary is believed to be around the £37,000 mark. All figures are based on estimates and are intended to be used as estimates only.
Skills and requirements
Skills and requirements helpful in this area include:
- Excellent communication skills
- Organisation skills
- Interpersonal skills
- Analytical mind
- Ability to work well with others
- Team player
- Ability to understand research
- Strong written communication
- Research skills
- Strategic thinker
- Ability to work and use social media